“Think about it this way, instead of using your video to sell your product, and selling in terms of what need does your product fill? Consider how teaching people about this product can make them feel better.”Īndrew shared an example that many people who needed help from TubeBuddy wanted it because they were afraid of being unsuccessful on YouTube. But how can you make a tutorial video, for example, entertaining?Īndrew believes you can work emotion and storytelling into almost any kind of video content – you just have to think about the wider implications your product or video has on your audience and use that to drive your content. Andrew notes that people come to videos for one reason, perhaps they need to learn something, but stay or even return because they enjoyed the content.Įntertaining your viewer by taking them on a journey and telling them a story is a sure-fire way to be more memorable and keep viewers coming back for more. Storytelling is a brilliant way to make your video more impactful overall. If you can make someone feel something, if you can make them relate to what you’re doing, your video is going to be more successful.” How to incorporate storytelling and emotion when you create video “People want to be told a story, they don’t want to just be told ‘buy my product’. Not only is it a powerful way to get you motivated to press record, but it also results in a better video
Not having the right gear, not knowing the nuances of your camera, or other tech hang-ups can be overcome with one thing: knowing why you’re recording video content in the first place.Īndrew says working out your message and what you’re trying to communicate is “far more important than any piece of gear”. There might be a million reasons stopping you from first hitting record. Getting over the hump of just getting started is one of the biggest hurdles you may ever face when you create video content.
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